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You are all set to dive headfirst into building a brand new website but you realize… “Wait, I don’t have any ideas for a niche!” Unfortunately, this is very common since finding a niche these days can be a harder process than you might expect. Even the best brainstormers have days where they come up short on ideas. So the question is how to find profitable niche ideas in 2020?
The usual advice people will give is to look around. What are some things in the room you are in? What hobbies do you have? What hobbies do your friends have? Many times this can get the ideas flowing but sometimes we need to dig a bit deeper. This is exactly why we created our Niche Ideas Brainstorm Tool, to help you uncover niches you may not have known about or never would have thought of otherwise.
Micro niches are smaller, sub-niches that are not yet oversaturated and dominated by many big websites. They are usually sub-niches within a larger niche. By targeting these micro niches it gives us a shot at being a big fish in a small pond rather than the other way around.
The biggest mistake people make when brainstorming niche ideas is thinking too big. We want to find these micro niche and untapped niche market ideas by getting specific and thinking small, so to speak. Small niches tend to have people who are very passionate about the topics.
For example, say you love golf. Golf is a huge niche and very competitive. Trying to brainstorm niche ideas around the term Golf will probably lead you nowhere. We need to start getting specific. Things like "lefty golf clubs" or "golfing instruction for lefty golfers." These would be considered micro niches. Creating a site about, and ranking for these smaller topics is much easier.
One quick rule of thumb that's easy to follow. If you can't find a domain name in your niche because they are all taken, then most likely your niche is too broad or competitive.
Having a successful niche site will require time, effort and resources no matter how small the market or easy the competition. This is why we want to make sure that the niche can be profitable, and that developing content for the niche won't be a horrible, painstaking process. If the topic doesn't interest or intrigue you, it's going to be very hard to have the proper motivation needed to dominate the niche.
Before choosing any niche you are going to dedicate the next few months if not years to, we need to ensure that the niche can make us money. We want to check if there are affiliate programs available that will work well with this niche. In our example, "golfing instruction for lefty golfers" we can use Amazon or a load of other affiliate programs that sell golf equipment or golf offers.
You may also want to check Google and see if ads show up for the bigger keywords within the niche. If you are not seeing ads then it usually means there is little to no advertising going on within that niche. So things like Google Adsense wouldn't even be much help in turning your niche site profitable. If you are having trouble figuring out how you'd monetize your niche idea then it may be best to skip the niche altogether.
Google trends is usually a great place to start. If you unsure how to use Google Trends check out our post here: How To Use Google Trends To Find Trending Keywords. It's a handy keyword tool and can be invaluable to your online business.
You’ll see a list of all the top trending topics on Google. It allows you to search and filter by category. Usually, you’ll see mostly news items or other topics that might not make for a great niche but sprinkled in there you’ll definitely find some solid topics to build a niche around. Many of these might be completely untouched niche markets. Keep in mind that many marketers have made huge amounts of money capitalizing on niches like celebrity news, politics, gossip things of that nature. At first glance, some topics may seem totally out of the question but with a little creativity almost any topic can be a money maker.
For example, create a website, Instagram or facebook page about the latest political scandals. Since this is a passionate topic for many people, these pages tend to garner incredible amounts of views quickly. You can then monetize these pages with t-shirts and other offers as time goes on. Just an idea!
For those of you who do affiliate marketing, drop shipping or love product based niches, Amazon allows you to see what the current hot selling items are, and also breaks them down into categories. This is an incredible place to get great niche ideas.
When looking for product based niches Amazon is definitely where you want to begin. You can really dig into certain categories and find tons of different products that are currently selling well. There are plenty of marketers out there who solely use Amazon best sellers to generate niche ideas and endlessly churn out profitable niche websites. For product marketers, this is kind of like the holy grail for niche ideas.
Amazon best sellers can set you off for hours, looking through different categories, products etc… It is absolutely a great resource but may take some time to sift through and find something that works for you.
Virtually anyone can become an Amazon affiliate which means any product ideas you find are easy to monetize. Competition can be fierce for product based niches so you might want to focus on new items that are starting to gain steam. These niches may be easier to break through.
Twitter trends may not offer the most ideas right away. Many times it may offer not much at all but it is always worth checking. Twitter is the news feed of the world so it's another good way to generate nice ideas for currently hot topics. It’s always changing, even a few hours after you last checked there might be a great topic that pops up.
Using Twitter and other social media for niche idea generation may surprise you. When you have your thinking cap on you can really capitalize on some ready to monetize, profitable niches that everyone else may not have discovered yet. Twitter can help you be at the forefront of the market. Not to mention it's an incredible way to generate blog ideas and topics to write about.
Popular topics can be made to fit anywhere. Is there a big event coming up that everyone is talking about? Incorporate it into your next blog post in order to capitalize on the current interest. Big brands do this all the time. Think of how they utilize the super bowl and incorporate their products to ride the pop culture wave.
Hopefully after checking the sites above you have already come up with a few ideas and have gotten your brain thinking. You can also start throwing whatever half-decent ideas you have into our search engines suggestion box to really get the brainstorm rolling. This will spit out tons more ideas related to whatever you're searching.
Remember to think outside the box. Don’t dismiss a topic right away. Take a few seconds to challenge yourself and see if you can figure out how to possibly make that throw away topic something great with a little creativity. Some of the best niche sites are on topics that at first glance, would never have thought twice about.
Of course, if you want to take your keyword research and niche discovery to another level make sure to sign up for a free trial account here at Keysearch. We have a full suite of tools to help you not only discover great, profitable niche ideas but also help you dominate your competition!
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SEO can be daunting and time consuming. Between on-site optimization, content creation, link building, keyword research, website maintenance, and keeping up with the search engines changes. It can really add up to be one big headache. Our tools are here to take some of that burden off of your shoulders! All of our SEO tools are super easy to use and ready to help you with virtually any search engine optimization task. Our free tools section is constantly updated and ready to be a part of your every day SEO arsenal.
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When we set out to create Keysearch our initial vision was to give everyday bloggers and small businesses a cheaper more affordable alternative to ahrefs.
As many of you know ahrefs is considered the gold standard of SEO tools. Their backlink database is second to none and it has driven their entire toolset to become the SEO software industry leader.
Here at Keysearch our goal wasn’t to compete with ahrefs but to offer an ahrefs alternative. Giving users a great set of SEO tools that meet the needs for 99% of customers looking to improve their search engine optimization at a fraction of the cost. Let’s take a look at how we stack up:
The heart and soul of Keysearch is our keyword research tool. To be honest this is an area where we feel we beat ahrefs hands down. Unlike ahrefs we pull our keyword data from various sources and are not confined by a single database. This gives you more keywords and very little chance of your keyword not returning keyword ideas or data (which can happen often with ahrefs).
Our keyword difficulty algorithm and analysis tool is also much more precise than ahrefs which only factors in 1 metric when it comes to keyword difficulty (linking domains). We have over a dozen different data points we factor into our difficulty algorithm. This includes backlinks, on-page factors, google results count and much more. We also keep our algorithm up to date with Google’s latest changes.
You can choose to get search suggestions from Google Keyword Planner, our own database of over 1 billion keywords or other suggestion options such as Google Suggest, Amazon Suggest, YouTube Suggest etc.. This gives you much more suggestion options than ahrefs, allowing you to find even more keywords with included search volume and CPC data.
Our bulk keyword difficulty checker is also something that no other tool can match. Real-time keyword difficulty checks in bulk rather than relying on cached data for bulk difficulty metrics.
Our Explorer tool allows you to dive into backlink data, organic search and traffic data for any website or webpage. We also incorporate this data into our keyword research section. So, similar to ahrefs, you can see traffic estimates and ranking keyword counts right from our keyword research and keyword difficulty tools.
Now we don’t boast to have a backlink database nearly as big or as fresh as ahrefs (who does?). But our database does contain over 100 billion backlinks and crawls the web non-stop, 24/7. This gives you the ability to view your backlinks and also find great link building opportunities by researching competitors websites.
Our Google organic search database currently has google search data on over 80 million keywords and growing, with stats updated every 30 days for most keywords.
We show you things like your top ranking keywords, competitors, top referring domains, anchor text, and ranking distribution. In addition, we let you know what difficulty score we feel your site should be targeting when looking for keywords.
Our organic search features allow you to see which keywords you are ranking for as well as what keywords your competitors are ranking for. This way you can easily steal their keywords right from under them!
You can also use our Competitor Gap feature which is similar to ahrefs Content Gap tool. This is where you can type in one, or multiple competitors websites and see which keywords they are ranking for and you are not. Allowing you to find great keyword ideas you wouldn’t have thought of otherwise.
Our rank tracker is not nearly as complicated or as sophisticated as ahrefs. Once again we set out to create a toolset that caters to what most everyday bloggers and small businesses need. A simple tool that tracks your rankings and does it well.
We update your keywords rankings daily (ahrefs top-tier plan is only every 3 days) and track your progress in a simple to use interface that doesn’t take weeks to learn. After adding a domain to track we also show you keywords we’ve found that you are already ranking for, letting you decide whether you’d like to add those to the daily rank tracker as well.
We won’t claim to be better than ahrefs. Personally, we are big fans of their tools. Their big data capabilities are unmatched. For large SEO agencies, there really is nothing that compares to the data they can provide and SEO audit functions.
With that said though, that is not our goal. We want to provide useful tools for everyone. This is why unlike ahrefs we also have an entire section dedicated to Youtube Research and Youtube SEO. Helping you get your videos ranked on Youtube by offering the same type of keyword difficulty scores we offer in our regular keyword research but for Youtube! How cools is that.
Also, our Content Assistant tool (click the link to read more about it) will be an incredible addition to your SEO toolbox. Here we analyze the first page Google results and show you exactly what you need to compete with the top 10 pages (topic ideas, keywords to include, word count etc..). This tool can help bring rankings back to life for new or old pieces of content on your site.
If you’d like to see if Keysearch is for you, then take us for a spin completely free. Just signup for our free trial here. You can also use our 20% off discount code KSDISC which makes our Starter plan only $13.60 per month compared to ahrefs $99 per month. You can’t really beat that!