To understand just how out-of-place Nine Inch Nails were in 1999, you only have to look at that year's MTV Video Music Awards. The 1998 VMAs, like so many of the years before it, were dominated by music that strove for seriousness — rap, alt-rock, Madonna when she was making electronica and bringing Lenny Kravitz out onstage with her. Hole played the 1998 VMAs. So did Marilyn Manson and the Beastie Boys and the Dave Matthews Band. If Nine Inch Nails had played the 1998 VMAs, maybe they would've made sense. But 1999 was different. 1999 was the first VMAs since MTV had introduced the after-school show Total Request Live, and so that year's show marked a sort of coronation of the new breed of flashy, upbeat, larger-than-life pop stars. Kid Rock opened the 1999 VMAs with Run-DMC and Aerosmith. Eminem closed the show with Dr. Dre and Snoop Dogg. Britney Spears and 'NSync performed together on a stage that was made up to look like a high-school classroom. The Backstreet Boys had made their